Offerings
Stories that move people.
Systems that move numbers.
Video production and marketing, built to work together.
Video Production
Video Production
One system
From strategy to rollout.
StartStrategyGoals, audience and measures of success.
MessagePositioning and a script that moves people.
ProductionDirection, cinematography and sound.
RolloutCutdowns, Instagram posts and scheduling, ready for every channel.
Marketing Packages
Launch
Open strong.
StartClient Onboarding IntakeOne form that gathers your brand, goals, access and approvers up front.
Accessibility PassCaptions, contrast and plain-language checks so every customer can use what we make.Accessibility PassCaptions, contrast and plain-language checks so everyone can use what we make.
Launch Post SetInstagram posts from video and stills, written and scheduled for launch week.
Campaign
One message, every channel, a clear finish line.
StartEverything in Launch, plus
Campaign Story KitCore message, talking points and story assets in one shared kit.
Event Promo KitInvitations, graphics and cutdowns for the events that drive sales.Event Promo KitInvitations, graphics and cutdowns for the events that drive your campaign.
Lead FunnelA path from first view to inquiry, with pages and follow-ups built.Audience Recruitment FunnelA path from first view to signup, volunteer or donation, with pages and follow-ups built.
Ad Rules CheckDisclosures, claims and music rights reviewed before anything goes live.Compliance CheckDisclaimers, disclosures and platform rules reviewed before anything goes out.
Campaign Content CalendarVideo and still Instagram posts planned, created and scheduled across the campaign.
GrowthRetainer
Marketing that improves every month.
StartEverything in Campaign, plus
Customer Survey BuilderShort surveys that show who your customers are and what they want.Audience Survey BuilderShort surveys that show who is listening and what they want.
Message TestingAd and message variations tested so the strongest one leads.Message TestingMessage variations tested so the strongest one leads.
Seasonal Promo KitTimely creative for holidays, sales and the moments your customers shop.Seasonal Appeal KitTimely creative for giving seasons, holidays and the moments your supporters care about.
Monthly Results ReportReach, leads and sales in plain numbers, every month.Monthly Results ReportReach, engagement and signups in plain numbers, every month.
Campaign DebriefWhat worked, what to change and what to do next.
Monthly Instagram ContentA monthly set of video and still posts, created and scheduled for you.
Optional Add-ons
Add to any package.
Website work, scoped on its own.
Conversion Page Optimizer
Your landing page tightened so every visitor sees the one next step.Your donation or signup page tightened so every visitor sees the one next step.
Landing Page
One focused page for your launch or campaign, built to match your video.
Website Refresh
New copy, video and stills on your existing pages.
The Journey
From first look to results.
Six steps. You always know what happens next.
01
Choose
Pick the option that fits.
02
Talk
Tell us your goal and date.
03
Scope
A call, then a one-page proposal.
04
Onboard
Share your brand files once.
05
Deliver
Review in one shared link.
06
Measure
Results in plain numbers.
Planning something bigger?
Tell us your date and we scope it with you.
Start the ConversationEvery offering explained step by step. Open any row, switch audiences, and choose which storytelling lens to read through.
Video Production
From strategy to rollout. One system that carries a film from first idea to every channel.
Start video production1StrategyGoals, audience and measures of success.
How it works
- Discovery call on your goal, audience and date
- Choose the numbers that show the film worked
- Map where the film lives and who approves
You provide
Your goal, your date, your brand files.
You receive
A one-page strategy brief.
Seth Godin lens
Smallest viable market
Name the specific people the film is for. A tight us gives the film a shared identity: people like us do things like this.
Michael Margolis lens
Context
Begin with the circumstances your audience recognizes as their own, so they can locate themselves inside the story.
2MessagePositioning and a script that moves people.
How it works
- One core message every scene supports
- Script or interview outline written for the screen
- One approval round in a shared link
You provide
One round of feedback.
You receive
An approved script and shot list.
Seth Godin lens
The marketing promise
A short promise names who the film serves, what they believe, and what changes for them. Every scene supports it.
Michael Margolis lens
The undeniable story
People see it and feel it before they believe it, so the script shows first and argues second.
3ProductionDirection, cinematography and sound.
How it works
- Schedule and shot list planned ahead
- Shoot day with cinema camera, lighting and clean audio
- Rough cut for review
You provide
Access, talent and approvers on shoot day.
You receive
Footage and a rough cut.
Seth Godin lens
Tension
Capture the gap between where your audience is now and where they could be.
Michael Margolis lens
Emotion
Image and sound carry feeling first. Real voices and real places make the story felt.
4RolloutCutdowns, Instagram posts and scheduling, ready for every channel.
How it works
- Final edit with color, mix and captions
- Vertical, square and wide cutdowns
- Instagram posts written and scheduled
You provide
Final approval.
You receive
The film, the cutdowns and scheduled posts.
Seth Godin lens
Permission
Each post earns the next. Consistent, generous presence makes people welcome your messages.
Michael Margolis lens
Evidence
Proof closes the loop. Results and testimonials invite people into a story that keeps unfolding.
Launch
Open strong. The foundation and first posts that start a project right.
Start launchClient Onboarding IntakeOne form that gathers your brand, goals, access and approvers up front.
How it works
- Brand files, logins and preferences in one place
- Goals and audience captured in your words
- Named approvers so reviews move fast
You provide
Complete the form once.
You receive
A shared project file every later step draws from.
Seth Godin lens
Treat different people differently
The intake records which group you serve first, so every later choice fits them.
Michael Margolis lens
Context
The form gathers the real details of your world, so the story starts from truth you recognize.
Accessibility PassCaptions, contrast and plain-language checks so every customer can use what we make.Captions, contrast and plain-language checks so everyone can use what we make.
How it works
- Captions on every video
- Color contrast checked on graphics and pages
- Copy reviewed for plain, readable language
You provide
Your approval of the results.
You receive
Assets that work for the widest audience.
Seth Godin lens
Generosity
Making work usable by everyone is service first, and it widens the circle of people like us.
Michael Margolis lens
Locate yourself in the story
People believe a story when they can find themselves in it. Captions and plain language open the door.
Launch Post SetInstagram posts from video and stills, written and scheduled for launch week.
How it works
- Posts built from your video and stills
- Captions written in your brand voice
- Scheduled across launch week
You provide
Approval of the post set.
You receive
A scheduled week of Instagram posts.
Seth Godin lens
Show up consistently
A launch week starts the habit of being seen by the right people.
Michael Margolis lens
See it
Short visual moments let people see the story before any claim is made.
Campaign
One message, every channel, a clear finish line. Coordinated work that points every piece at one goal.
Includes everything in LaunchStart campaign
Campaign Story KitCore message, talking points and story assets in one shared kit.
How it works
- Core message and supporting talking points
- Story assets: quotes, stills and clips
- One shared kit for your whole team
You provide
Your key stories and spokespeople.
You receive
A kit anyone on your team can use.
Seth Godin lens
People like us do things like this
The kit gives your team one shared identity and one shared set of phrases.
Michael Margolis lens
A bigger story
One core story that everyone on your team tells the same way.
Event Promo KitInvitations, graphics and cutdowns for the events that drive sales.Invitations, graphics and cutdowns for the events that drive your campaign.
How it works
- Invitation and announcement graphics
- Short video cutdowns for social
- Reminder posts timed to the event
You provide
Event details and date.
You receive
A ready-to-post promotion set.
Seth Godin lens
Tension
An event creates a date. The invitation names the gap between where people are and where the event takes them.
Michael Margolis lens
An unfolding journey
Each event invites people to step further into the story.
Lead FunnelAudience Recruitment FunnelA path from first view to inquiry, with pages and follow-ups built.A path from first view to signup, volunteer or donation, with pages and follow-ups built.
How it works
- Entry content that earns the first view
- A focused page for the next step
- Follow-up messages that continue the conversation
You provide
Your offer and your follow-up capacity.
You receive
A built path from view to action.
Seth Godin lens
The funnel
Each step earns the next. Trust comes first, and the ask arrives when permission exists.
Michael Margolis lens
See it, feel it, believe it
The path follows that order: a view, then a feeling, then the evidence that makes belief easy.
Ad Rules CheckCompliance CheckDisclosures, claims and music rights reviewed before anything goes live.Disclaimers, disclosures and platform rules reviewed before anything goes out.
How it works
- Claims and disclosures reviewed
- Music and footage rights confirmed
- Platform rules checked before publishing
You provide
Source documents for any claims.
You receive
A cleared set, ready to publish.
Seth Godin lens
Trust is as scarce as attention
Honest claims and cleared rights protect the trust you worked to earn.
Michael Margolis lens
Evidence
Backed claims are the proof that completes an undeniable story.
Campaign Content CalendarVideo and still Instagram posts planned, created and scheduled across the campaign.
How it works
- Calendar mapped to your campaign dates
- Video and still posts created in batches
- Everything scheduled in advance
You provide
Calendar approval.
You receive
A full campaign of scheduled posts.
Seth Godin lens
Permission
Steady presence earns the privilege of arriving in people's feeds.
Michael Margolis lens
An unfolding journey
The calendar tells your story in chapters across time.
Growth Retainer
Marketing that improves every month. An ongoing partnership that tests, measures and sharpens the work.
Includes everything in CampaignStart growth retainer
Customer Survey BuilderAudience Survey BuilderShort surveys that show who your customers are and what they want.Short surveys that show who is listening and what they want.
How it works
- Short, focused question sets
- Distribution through your channels
- Results summarized in plain language
You provide
Approval of the questions.
You receive
Clear insight into your audience.
Seth Godin lens
Smallest viable market
Surveys show who your tight group really is, so the work can serve them better.
Michael Margolis lens
Context
Surveys collect the real circumstances your audience lives in.
Message TestingAd and message variations tested so the strongest one leads.Message variations tested so the strongest one leads.
How it works
- Several versions of one message
- Side-by-side performance comparison
- The winner becomes your lead message
You provide
Willingness to test.
You receive
A proven message.
Seth Godin lens
Good enough opens doors
Release variations early and let real people choose, then improve the winner.
Michael Margolis lens
Evidence
Test results are evidence of which story your audience recognizes.
Seasonal Promo KitSeasonal Appeal KitTimely creative for holidays, sales and the moments your customers shop.Timely creative for giving seasons, holidays and the moments your supporters care about.
How it works
- Creative planned around your key moments
- Graphics, copy and short video
- Delivered ahead of each season
You provide
Your seasonal calendar.
You receive
Creative ready before the moment arrives.
Seth Godin lens
Tension
Seasons are the moments when the gap between now and better feels sharpest.
Michael Margolis lens
Context
Seasonal moments are circumstances your audience already feels.
Monthly Results ReportReach, leads and sales in plain numbers, every month.Reach, engagement and signups in plain numbers, every month.
How it works
- The numbers that matter to your goal
- Month-over-month comparison
- Plain language on one page
You provide
Access to your analytics.
You receive
A report on the same day each month.
Seth Godin lens
Measure the measurable
Direct results read in numbers right away. Brand effects build over time, so the report tracks each on its own clock.
Michael Margolis lens
Evidence
Numbers are the proof that turns a story into belief.
Campaign DebriefWhat worked, what to change and what to do next.
How it works
- Review of results against your measures
- Lessons from every channel
- Clear next steps
You provide
A conversation.
You receive
A written debrief and a plan.
Seth Godin lens
In search of better
Each cycle improves one specific thing, and the debrief names it.
Michael Margolis lens
Story as a GPS
The debrief shows where you are and sets the next heading.
Monthly Instagram ContentA monthly set of video and still posts, created and scheduled for you.
How it works
- A new batch each month
- Video and still posts
- Scheduled and tracked
You provide
Monthly photos or news.
You receive
A month of scheduled posts.
Seth Godin lens
Remarkable and permitted
Consistency earns permission, and something worth sharing earns attention.
Michael Margolis lens
An unfolding journey
Each month adds a new chapter to the story.
Add-ons
Add to any package. Website work, scoped on its own.
Start add-onsConversion Page OptimizerYour landing page tightened so every visitor sees the one next step.Your donation or signup page tightened so every visitor sees the one next step.
How it works
- Review of your current page
- Layout and copy focused on one action
- Updates made on your page
You provide
Access to the page.
You receive
A page built around one clear action.
Seth Godin lens
Direct marketing
One action, rigorously measured, so every visit teaches you something.
Michael Margolis lens
Believe
The page is where belief becomes action, so the next step is singular and clear.
Landing PageOne focused page for your launch or campaign, built to match your video.
How it works
- Page designed around your film
- Copy and video placed with purpose
- Built and published for you
You provide
Your offer and your link.
You receive
A live page for your campaign.
Seth Godin lens
The marketing promise
The page states who it serves and what changes for them.
Michael Margolis lens
Continuity
The page continues the film's story in the same voice and feeling.
Website RefreshNew copy, video and stills on your existing pages.
How it works
- Fresh copy on current pages
- New video and stills
- Consistent look across the site
You provide
Access to your site.
You receive
Updated pages that match your brand.
Seth Godin lens
Symbols and vernacular
Visual and verbal cues signal belonging to the people you serve.
Michael Margolis lens
A bigger story
Every page tells the same larger story.
The Journey
From first look to results. Six steps. You always know what happens next.
Start the journey1ChoosePick the option that fits.
How it works
- Explore the packages and add-ons
- Pick the closest fit
- Custom scopes are welcome
You provide
A choice.
You receive
A clear starting point.
Seth Godin lens
Treat different people differently
Different situations call for different packages, so you start with the fit.
Michael Margolis lens
Context
Your circumstances decide the starting point.
2TalkTell us your goal and date.
How it works
- Share your goal and your deadline
- Ask questions
- We confirm the fit
You provide
Your goal and date.
You receive
A shared understanding.
Seth Godin lens
Learn to see
The conversation starts with seeing your world through your audience's eyes.
Michael Margolis lens
Locate yourself in the story
We listen for where your story and your audience's story meet.
3ScopeA call, then a one-page proposal.
How it works
- A call to shape the work
- A one-page proposal
- Approval to begin
You provide
Your approval.
You receive
A clear scope.
Seth Godin lens
A better business plan
One page names the audience, the promise, and the measures.
Michael Margolis lens
Story as a GPS
The proposal sets the destination and the route.
4OnboardShare your brand files once.
How it works
- The intake form
- Brand files and access
- Approvers named
You provide
Brand files, once.
You receive
Everything set to begin.
Seth Godin lens
Generosity
You share once and the work begins.
Michael Margolis lens
Context
Your files and words give the story its first details.
5DeliverReview in one shared link.
How it works
- Drafts in one link
- Comments in one place
- Final files delivered
You provide
Timely feedback.
You receive
Finished work.
Seth Godin lens
Ship it
Quick rounds in one place keep the work moving toward good enough to release.
Michael Margolis lens
Feel it
Review by watching, and trust the feeling the film creates.
6MeasureResults in plain numbers.
How it works
- Track the measures we chose
- Report in plain numbers
- Plan what comes next
You provide
Access to results.
You receive
A clear read on what worked.
Seth Godin lens
Direct marketing
Action is measured, and what the numbers show shapes the next move.
Michael Margolis lens
Evidence
Results are the proof that completes the story.
Case studies
Real Roseto Films work, read through the same two lenses.
Featured
Rethink Hunger, Oregon Food Bank
A narrative change campaign that helps Oregonians see hunger as a result of systems and policy.
4.8M
impressions
60,000+
new people brought into the conversation
730,000
people across the target areas
20 to 4
pre-interviews to storytellers
- Oregon Food Bank wanted Oregonians to see hunger as the result of systems and policy. Research showed the audience already supported food access, had not yet connected it to hunger, and responded to real stories more than advocacy.
- The campaign aimed at rural Oregon. We studied who lives in each region, what they do for work, and what money looks like for them: over 730,000 people across the target areas.
- Four archetypes guided casting: people growing and catching our food, people caring for others for a living, people living off the tourist economy, and people keeping small towns running.
Seth Godin lens
Smallest viable market
Four groups of workers, each with a shared identity and a real place. People like us do things like this became the casting brief.
Michael Margolis lens
Context
Every story is tied to a real place, so the audience recognizes the circumstances as their own.
- The core idea: hunger comes from real economic pressure like housing costs, wages and policy. Stories come from real experience, so people feel connected. The goal points to what needs to change.
- Twenty pre-interviews led to four storytellers. Each narrative was shaped around the client's messaging and goals.
Seth Godin lens
The marketing promise
The campaign promise names who it serves and what changes: people who see themselves in a story are ready to see the system behind it.
Michael Margolis lens
The undeniable story
People see it and feel it before they believe it. Each film shows a life first, then lets the point arrive.
- Storytellers were filmed with documentary interview techniques that draw out honest, unscripted answers.
- Four two-minute films came from the interviews, and a photographer shot stills for the static ads.
Seth Godin lens
Tension
Each film holds the gap between doing everything right and still going hungry.
Michael Margolis lens
Emotion
Honest answers and real voices carry the feeling that moves people.
- Interviews were transcribed. A copywriter pulled quotes and questions, and a designer combined photos and copy into static ads.
- Each two-minute film was cut into :30 and :15 ads for paid media, in English and Spanish.
- An in-depth process presentation documents the method.
Seth Godin lens
Permission
One story fed many formats, so the audience met the message again and again in the places they already spend time.
Michael Margolis lens
An unfolding journey
The campaign invites people deeper: a short ad, then the full film, then the conversation.
- 4.8M impressions.
- 60,000+ new people brought into the conversation.
Seth Godin lens
Direct marketing
Reach and new audience are counted, so the next campaign starts from known numbers.
Michael Margolis lens
Evidence
The numbers complete the story: the message reached beyond the organization's existing base.
The four films
More from the portfolio
CampaignCampaign films for candidatesTiffany Koyama Lane, Steph Routh, Chad Lykins, Shannon Singleton, Oregon for All.
- Three films for Steph Routh each take a different angle: East Portland Speaks, Conditions for Purpose, and Belonging and Self-Determination.
- Titles name the community each film speaks to: AAPI heritage, East Portland, District 4, Multnomah County District 2, and all Oregonians.
- The pattern shows what a Campaign package organizes: one message in several formats for one finish line.
Seth Godin lens
People like us do things like this
Each film speaks to a named community, which gives supporters a shared identity to join.
Michael Margolis lens
An unfolding journey
Several films for one candidate let the story build across time.
Watch
Ongoing partnershipOregon Food Bank, a body of workSix portfolio films name Oregon Food Bank.
- Four Rethink Hunger campaign films, a 2024 Year in Review, and a leadership announcement for new president Andrea Williams.
- Campaign storytelling, organizational news, and annual reflection from one partner show how ongoing work can serve many moments.
- An ongoing relationship is where monthly reporting and debriefs turn one campaign's lessons into the next campaign's starting point.
Seth Godin lens
Permission
Showing up repeatedly with useful, well-made work earns the right to be welcomed.
Michael Margolis lens
A bigger story
Each piece adds to one larger story about the organization.
Watch
Accessibility and CampaignStorytelling in two languagesSpanish-language films and English and Spanish cutdowns.
- Two of the four campaign films are in Spanish: La comida queda al final and How Do I Feed My Family?
- Every film was cut into :30 and :15 ads in English and Spanish.
- The work shows the Accessibility Pass idea at campaign scale: the same story reaches each audience in the language they live in.
Seth Godin lens
Treat different people differently
Each audience receives the story in its own language.
Michael Margolis lens
Locate yourself in the story
People believe a story when they can find themselves in it, including in their own language.
Watch
ExplainerOregon WalksTwo films about kids walking to school together.
- What Happens When Kids Walk to School Together follows the program through the eyes of the people in it.
- The Walking School Bus explains how Oregon Walks helps kids, families and neighborhoods move together.
- One program, two angles: a human story and a clear explainer.
Seth Godin lens
Generosity
Explaining a program clearly is a service to the families who can use it.
Michael Margolis lens
See it
Kids walking together is a scene people can see and feel before any explanation.
Watch
Testimonial and brand narrativeHousing, healing and being seenPDX Saints Love and Street Roots.
- I'm Still In Here, Housing and Healing, gives voice to people the PDX Saints Love community serves.
- Street Roots: Stability, Dignity, and the Power of Being Seen tells a brand story built around dignity.
Seth Godin lens
Learn to see
The subtitle of This Is Marketing says people cannot be seen until the marketer learns to see. These films begin by seeing.
Michael Margolis lens
Locate yourself in the story
Testimony lets viewers find themselves, or someone they love, inside the film.
Watch
Launch for businessesLocal business brand filmsA cook, a fitness coach, a gym, and a business therapy practice.
- Lauren Chandler Cooks PDX, Abigail Parker PDX Fitness Coach, Fitness Union PDX, Mind and Body Connection in Sports Training, and a Business Therapy brand story film.
- Each film introduces one local brand to the people nearby who need it.
- The pattern shows what a Launch package starts: a clear film and a first set of posts.
Seth Godin lens
Smallest viable market
A local cook or coach serves a tight audience well, and the film speaks directly to them.
Michael Margolis lens
Context
Each film starts with the real setting of the business: the kitchen, the gym, the session.
Watch
ProductionExperimental and documentary craftDance and memory films shot on Sony FX6 and iPhone.
- Won't Tell Secrets is an experimental dance film shot on Sony FX6. Memory Girl was shot on iPhone.
- I hope that you find peace and Though the pain round out a body of personal work.
- This work builds the visual and emotional craft that carries into client films.
Seth Godin lens
Remarkable
Work worth talking about earns attention.
Michael Margolis lens
Emotion
Image, movement and sound carry feeling directly.
Watch
Story lenses draw on Seth Godin, This Is Marketing, and Michael Margolis, Believe Me. Ideas are paraphrased and applied to Roseto Films work.
Planning something bigger?
Tell us your date and we scope it with you.
Start the Conversation